Saladmaster Appoints Veteran Executive to Oversee Global Operations

Fort Worth, Texas-based Saladmaster, a subsidiary of Regal Ware, has appointed Ayo Olaseinde as president, effective May 1, 2018. Olaseinde will be responsible for the global sales and operations of Saladmaster, which now extends to more than 40 countries.  He will report directly to Ryan Reigle, group vice president of direct sales.

Olaseinde has more than 35 years of direct selling experience and has spent the past 14 years with Saladmaster. He has served as president of Saladmaster UK, Ltd. since 2016, in addition to overseeing the European, Middle Eastern and Africa (EMEA) markets. Under his leadership, the EMEA division has been one of Saladmaster’s fastest-growing divisions over the past 10 years. He has expanded the brand through distribution and development of Independent Authorized Dealerships, by helping people take advantage of the Saladmaster opportunity.

Olaseinde’s leadership has also led to Saladmaster UK, Ltd. being recognized multiple times by the Direct Selling Association UK as one of the top direct selling organizations in the country. It was awarded the Excellence Award in 2014 and was a finalist for the Company with Heart Award in 2016. Olaseinde also was personally awarded the prestigious Leadership Award in 2015.

He has served on Saladmaster’s senior leadership team for the past four years and has the reputation of being a trusted leader. His wealth of knowledge in the business, along with his experience in various global markets, will be an asset that will continue to build upon Saladmaster’s more than 20 percent growth.

Concurrent to Olaseinde’s appointment, Ryan C. Reigle, president of Saladmaster, will transition to group vice president of direct sales, which includes the Saladmaster and Kitchen Fair brands. He also will be joining Regal Ware’s Board of Directors. Reigle will remain at the Fort Worth headquarters, and Olaseinde will office in Stafford, England, UK.